Apple appoints Burberry CEO as senior VP of retail


Angela Ahrendts will leave the fashion brand in the spring to take on the newly created role at Apple

Apple has appointed Burberry CEO Angela Ahrendts as senior vice president of retail and online stores.

Ahrendts will join Apple in the spring from Burberry, where she has served as CEO since 2006. During her time at the fashion brand, revenues have tripled to over $3.1 billion (£1.95 billion).

At Apple she will have oversight of the strategic direction, expansion and operation of Apple’s retail and online stores, reporting to CEO Tim Cook.

Cook said: “I am thrilled that Angela will be joining our team. She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

Ahrendts said: “I am profoundly honoured to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline.

“I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”