Contracts now start at £18.99 rather than £26, with prepay plans starting at £3 for 100MB of data
EE launched a range of 4G tariffs today (October 16) which it claims offer the best value in Europe.
From October 30, contract plans will start at £18.99 for 500MB of 4G data, compared to £26 previously. Customers can receive 2GB of 4G data for £23.99, down from £41, and new offering 5GB for £29.99.
The new 4GEE tariffs will vary according to handset however, with price points rising to £44.99, £49.99 and £54.99 for 500MB, 2GB and 5GB allowances respectively.
The operator has also introduced a ‘two-tier’ system to its tariffs today, offering customers double speed 4G and inclusive roaming from £26.99 on its ‘4GEE Extra’ plans.
4GEE Extra plans offer 4GB from £26.99, 10GB for £32.99, 20GB for £37.99 and 50GB for £74.99.
The Extra plans offer speeds above 30Mbps and roaming calls and texts in 30 countries including the USA and Australia.
First UK 4G prepay plans
EE has also unveiled the UK’s first ever 4G prepay, or pay-as-you-go, plans.
All 15 4GEE handsets currently available to contract customers will be available on prepay, with customers buying 4GEE on prepay between now and January 31 receiving 10GB of free data.
EE will also run a Christmas prepay promotion that will see all customers buying before January 31 receiving 2014 free minutes, to use throughout 2014.
Data bundles, valid for 30 days, will be available from £3 for 100MB, rising to £6 for 500MB, £10for 1GB, £15 for 2GB, £20 for 4GB and £30 for 10GB.
Minutes bundles, also valid for 30 days, start at £3 for 100 minutes, with 200 minutes and 500 minutes costing £5 and £10 respectively.
Thirty-day text bundles offering 400 texts and 3000 texts cost £2 and £5 respectively.
EE said it will trial 4G using ‘dual carrier’ technology – where data is passed through multiple lines to ease traffic congestion – starting in November this year, with wider roll out planned for November 2014.
Also in November, EE will introduce 4G home broadband products and plans aimed at customers in parts of the country currently not served by superfast fixed broadband.
EE CEO Olaf Swantee said: “One year after launch, we’ve extended the world’s fastest network across 60 per cent of the United Kingdom. But we want to bring the power of 4GEE to even more people.
“That’s why this month we are launching new plans for light users, super users, regular users, data sharers and Britain’s mobile workforce up and down the country.
“Whether they want the flexibility of pay as you go, the UK’s most affordable monthly plans, or to make the most from their smartphone with the world’s fastest speeds and biggest data bundles, EE is the number one 4G network.”