His departure signals the completion of the operator’s transformation from three brands – Orange, T-Mobile and its 4G offering – to one, EE
EE chief of brand and communications Steven Day will leave the company at the end of the year, it has announced.
His departure signals the completion of the operator’s transformation from three brands – Orange, T-Mobile and its 4G offering – to one, EE.
Day will not be replaced meaning that from January 1, the EE brand team will report to chief consumer marketing officer Pippa Dunn, the the communications team reporting to chief corporate and strategy officer Stephen Harris.
He joined the company in as 2008 chief of staff, brand and communications for Orange, and has been responsible for the creation, articulation and delivery of the EE brand launch since the merger of Orange and T-Mobile in 2010.
CEO Olaf Swantee said: “Steven has played a pivotal role in the successful launch of EE. With his strong internal and partner teams, he created a brand that has become synonymous with innovation. It’s a brand that has become known across the length and breadth of the UK.
“EE is the brand that will take our company forward into 2014 and beyond, and I know that Steven’s passion, enthusiasm and knowledge of the brand will be continued by his hugely experienced team.”
Day said: “It has been a privilege to create an exciting new brand for Britain, and to work with some of the most talented people in the industry. I will miss the company, the people and the challenge. However, having helped build, launch and embed the EE brand, I feel the time is now right for me to move on to new adventures.”