Micro-P rebrands as Exertis


Company to be known as Exertis Micro-P, as exclusively revealed by Mobile News last month, with all 10 DCC SerCom distribution businesses throughout Europe also renamed 

IT and mobile distributor Micro-P has rebranded as Exertis, as exclusively revealed by Mobile News last month.

Exertis’ parent company DCC SerCom, the IT communications and home entertainment division of the DCC Group, has undergone a major restructuring operation.

The company said the key objective is to establish a single brand name that will be recognisable throughout Europe and internationally as the business grows.

DCC SerCom told Mobile News last month that it will rebrand all 10 of its distribution businesses throughout Europe. It said these will be operating under Exertis following a period of rapid expansion in recent years.

They will now be known as Exertis Micro-P, Exertis Advent, Exertis Gem, Exertis MSE in the UK; Exertis in Ireland; Exertis Banque Magnétique and Exertis Comtrade in France; Exertis GO Connect in the Netherlands, Belgium and Luxembourg and Exertis Supply Chain Services and Exertis Ztorm.

Exertis said the new name is an important step in defining its position as one the largest European technology distributors and specialist service providers, offering partners access to a wider range of IT, communications and home entertainment products and specialist services that will help drive its business forward.

As part of the restructure, a number of senior management positions have been created within SerCom.

Micro-P group managing director Gerry O’Keeffe (pictured) will bec0me SerCom’s new UK and Ireland managing director. He will be responsible for all SerCom operations in these territories.

Other changes include Gem managing director Chris Peacock becoming SerCom’s new deputy managing director for the UK and Ireland.

DCC head of group IT Cormac Watters has become the new chief operating officer and head of supply chain services at SerCom.

Exertis partners with 350 global technology brands, employing more than 1,600 people, working with over 14,000 resellers, e-commerce operators and retailers, with a turnover of £1.8 billion in its most recent financial year.