BlackBerry ‘110pc committed’ to UK consumer and enterprise markets


Manufacturer moves to reassure dealers of its future in the consumer and enterprise space at Tech Data Mobile Plus Live event

BlackBerry says it is “110 per cent committed to the consumer and enterprise market in the UK”, despite mounting speculation over its future.

The manufacturer made the claim during a presentation at Tech Data Mobile’s recent Plus Live dealer event held in London on October 24.

Since then, news broke yesterday that Fairfax Financial Holdings had opted out of buying BlackBerry for $4.7 billion (£3 billion).

Speaking to the 100 plus dealers in attendance at the Tech Data Mobile event, BlackBerry channel sales manager Andy Smallwood said despite its current position, BlackBerry remains the leader in enterprise mobile computing, serving 90 per cent of Fortune 500 customers with a mobile device management footprint of over 90,000 enterprise customers.

He also insisted despite the company’s decision to distance itself from the consumer space to focus on its core business market – resulting in 5,000 jobs being axed – consumer sales still remain key to the UK.

Elephant in the room
Smallwood said: “I want to address the elephant in the room when it comes to BlackBerry in terms of our current position. We are going through due diligence at the moment with Fairfax and they are due to report back on November 4.

“However, I want to make it absolutely clear to everyone in this room that we are 110 per cent committed to the consumer and enterprise market here in the UK.”

BlackBerry recently published an open letter through more than 30 news outlets in nine countries, insisting it was “here to stay”, in an attempt to defuse mounting speculation the company could be dismantled and could potentially exit the hardware market.

BlackBerry posted losses of more than $965 million (£599 million) in its Q2 financial results ending September.