Royal British Legion launches NFC poppy campaign


Proxama and Paythru to provide NFC capability to Poppy donation sites in Birmingham

The Royal British Legion has kicked off its first near-field communications (NFC) enabled Poppy appeal in Birmingham.

The charity is working with NFC specialists Proxama and m-commerce payment platform Paythru to allow the public to ‘tap the poppy’ to make donations.

Collection tins and posters across Birmingham have been NFC enabled, meaning that smartphone owners can scan the NFC tag to open a URL at which they can choose their donation amount and fill in their bank details.

Proxama CEO Neil Garner said: “NFC provides a new way for people to donate to important causes, such as the Poppy Appeal. With people on the move so much, carrying loose change isn’t something we all do. By enabling people to donate through their smartphones, which we rarely leave home without, it makes the process easier and more convenient, whilst benefiting important charities.”

Royal British Legion fundraising manager Claire Rowcliffe added: “It is great to be working with Proxama and Paythru on the Poppy Appeal. Their support to The Royal British Legion is invaluable and will enable people to donate easily and directly with their smartphones.”