EE brings 4G broadband to rural Cumbria

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From December 6 2,000 residents in the area will be able to get superfast wireless broadband using Huawei’s B953 router

EE is to launch 4G broadband in rural Cumbria, bringing the superfast service to 2,000 residents in the area.

The roll out follows a successful trial of the broadband in the Cumbrian village of Threlkeld, where users saw average speeds of 24Mbps.

From December 6, 4GEE wireless broadband plans will be available in Cumbria, launching with a promotional offer of 20GB for £25 on contract. Additional data bundles are available at 2GB for £7.50, 4GB for £10, and 10GB for £15.

The router, Huawei’s B953, costs £69.99 and has internal antennas designed specifically to suit the needs of rural locations.

EE said the cost of rolling out 4G mobile broadband is about 10 per cent of the estimated £10 million cost of rolling out fixed lines.

At the Cumbria network launch event taking place today in St John’s in the Vale, EE CEO Olaf Swantee said for rural coverage to be improved further proposed spectrum licence fees should be reduced. They are set to increase for EE by £82 million per year, or the cost of rolling out superfast broadband to an area the size of Wales, the company said.

Government broadband funding should also be re-balanced to increase support for wireless technologies for rural communities rather than maintaining focus on fixed infrastructures, Swantee said.

Swantee said: “Our goal is to enhance the digital lives of everyone in the UK, and this major expansion of our superfast broadband service in one of the most rural and geographically challenging areas of the country is a big step towards that goal.

“There is a lot of work to do in 2014 to reach more people and businesses in rural areas, and investment-friendly government policies have an important role to play in supporting this, but today we have proven that 4G has the capability to connect this country’s unconnected, and EE intends to continue to be at the forefront of that.”

2 COMMENTS

  1. EE claim the B953 is “designed specifically to meet the needs of rural locations”. How so? What are these specific needs as it sounds a bit patronising?

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