The 4.5-inch smartphone will cost $179 for an 8GB model and $199 for the 16GB model
Motorola has unveiled the Moto G smartphone, which it says offers the same specifications as premium devices from rivals Apple and Samsung for a third of the price.
The Moto G has a 4.5-inch screen, five megapixel camera and runs the latest version of the Android operating system.
Motorola claim the display – which features 329 pixels per inch – is the “sharpest in its class” and that it is the “hero” feature of the phone.
The manufacturer said the phone promises all-day battery life even with heavy app usage, and provides 33 per cent more talk time than other premium smartphones.
Speaking at the launch event in Brazil today, Motorola CEO Dennis Woodside said the phone offers the same high performance as phones such as the Samsung Galaxy S4 and iPhone 5s, but at $179 is a fraction of the price.
Woodside said budget-conscious customers are often forced into buying old, lower spec handsets such as the iPhone 4 – and that the Moto G was developed to solve this problem.
He said: “One option for consumers these days is to buy older phones, like the iPhone 4, which has a small screen, much weaker processor than what is available today, and doesn’t even run some iOS apps. We think people deserve better. The Moto G is a smartphone which delivers a premium experience at a third of the price.
“For the price of one Galaxy S4 you can have three Moto Gs and still have money left over. Motorola believes full access to the mobile internet is a right not just a privilege.”