Mystery Shopper: Gravesend

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Mystery Shopper needs a new phone and a new tablet. Killing two birds with one stone with a phablet would be a perfect scenario for him, but can the retailers offer him the big screen experience he is looking for?

6: Vodafone

Product range – 2/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 1/5
Sales ability – 0/5
Shop appearance – 3/5
Total – 8/30

5: O2

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 14/30

4: Phones 4U

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 15/30

3: Carphone Warehouse

Product range – 1/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 2/5
Total – 17/30

2: Three

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 24/30

1: Vodafone

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 29/30

Summary

A win for Vodafone almost by default, with the operator ranging four phablet devices in store.

The EE store looked great on the outside but failed to live to expectations, while O2 didn’t seem interested in my phablet idea.

Carphone did a great job despite only offering the Samsung Galaxy Note 3, pipping Phones 4u with a much better pitch.

Three also put together a great pitch and its store was a joy to walk around. The assistant was easily able to give me the information I wanted.

However, the extra effort shown by Dan at Vodafone, backed by some spectacular offers, was clearly the best offer this time.

Full article in Mobile News issue 552 (November 18, 2013).

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