Operator JV at800 appoints Ben Roome as CEO


On November 30 he will take over from Simon Beresford-Wylie, who is heading to Samsung

Mobile operator joint venture at800 has promoted its director of marketing and communications Ben Roome to the position of CEO.

He replaces Simon Beresford-Wylie, who, as Mobile News reported in September (full story here) has joined Samsung as global executive advisor for its mobile network business.

Before joining at800 in March, Roome worked for Nokia Siemens Networks (NSN) for five years as head of media relations.

The JV aims to ensure 4G signals do not cause interference, particularly to Freeview TV services.

At800 chairman Andrew Pinder said: “Since joining the company, Ben has played a key role in strategic decisions about at800’s approach and organisational structure in addition to running its marketing and communications activities. His excellent technical knowledge, belief in putting viewers’ needs first and experience in the mobile telecoms industry make him the right person to lead the organisation.”

Roome said: “I want to ensure we provide the best possible service to UK viewers so they can continue to watch Freeview TV with minimal disruption from 4G at 800 MHz. We’ve achieved a lot in a short space of time and will continue to evaluate the extent of the problem and refine our approach as networks offering 4G at 800 MHz expand across the country.”