Huawei announces Christmas sponsorship deal with Westfield


Manufacturer sponsoring the indoor ice rink at its shopping centre in west London, which also includes an area featuring its latest products

Huawei has signed a deal to sponsor Westfield London’s indoor ice rink, which will be present at the shopping centre until January 5, 2014.

The company’s branding is present around the ice rink, with Huawei branded gift boxes hanging from the top of the shopping centre.

It also includes an ‘Unlock Possibilities’ zone featuring the manufacturer’s latest smartphones, tablets and mobile broadband devices at Westfield London and Westfield Stratford City.

Within this area, consumers can try and unlock a secret code on a giant interactive Huawei Ascend P6 to be in with a chance of winning Westfield shopping vouchers.

Huawei Consumer Business Group executive vice president Colin Giles said: “Westfield is perfect to showcase our global campaign, ‘Unlock Possibilities’, inviting shoppers to get to grips with Huawei devices for their opportunity to win prizes – a great way to reward everyone this Christmas.

“We hope that this sponsorship will be the start of a long term partnership with Westfield.”