iPhone 5s maintains position as UK’s most popular handset


Apple devices make up half of the uSwitch.com Mobile Tracker for last month, with the Sony Xperia Z1 the only non-Apple and Samsung handset in the top 10 list

The Apple iPhone 5s 16GB in gold maintained its position as the UK most popular handset last month, with the manufacturer holding half of the top 10 places.

This is according to the uSwitch.com Mobile Tracker, which is based on live searches, pre-orders and sales.

There was also no change to the second and third spots, held by the iPhone 5 16GB in black and Samsung Galaxy S4 16GB respectively.

The Samsung Galaxy Note was up three places to number four, while the iPhone 5c 16GB in white was a new entry at number five.

The Apple iPhone 4 8GB black was down two places to sixth, the Samsung Galaxy S III 16GB blue maintained eight position while the Sony Xperia Z1 was the only non-Apple and Samsung device in the list, moving up one to ninth. The iPhone 5s 8GB black and Galaxy S4 Mini both re-entered the chart at seventh and tenth respectively.

The iPhone 4s 16GB, which had been sixth last month and the ninth placed HTC One both disappeared from the chart.

uSwitch.com telecoms expert Ernest Doku said: “In the run up to Christmas it’s a two-horse race between Apple and Samsung. And each manufacturer will be looking to its flagship device – the iPhone 5S and the Galaxy S4 – to decide who comes out on top.

“Everyone was thinking it, but the market has shown that the price gap between the 5C and the 5 just isn’t wide enough to earn the 5C a ‘budget’ nametag. The status attached to the iPhone 5 and 5S has not translated to their polycarbonate sibling. And with the green iPhone 5C being replaced by the white version, Apple should now be getting the message that its garish colours might not have been a hit with consumers.

“While Samsung’s S4 still trails behind the iPhone, the Korean giant may have a secret weapon in its armoury with the Note 3. With parents looking for a cash-smart way of giving their children the best of both worlds – a much-desired tablet and a much-needed mobile phone – the latest phablet in the Galaxy range could continue to climb the charts by Christmas.

“At the other end of the table, it’s a shame to see the HTC One leave the top ten. However, with the imminent release of a larger storage device in the dual-SIM HTC One and a new gold One to rival the 5S, it’ll no doubt be back.”