O2 trials Clip It video messaging service


App enables users to have clips of up to 63 seconds compressed and sent to mobiles, email addresses and privately to Facebook, regardless of network operator 

O2 has announced a public beta trial of video messaging service Clip It, powered by Wayra Academy graduate Six3.

O2 Clip It is open to anyone regardless of network operator and enables users to film video messages of up to 63 seconds long to share with others via a UK mobile number, email address or privately to a Facebook inbox.

Each clip is compressed so that it can be sent successfully over 3G, 4G or Wi-Fi, with files not exceeding 6MB. Unlike other video messaging services, receivers also don’t need to have the O2 Clip It app or a smartphone as video’s can still be viewed on the mobile-optimised website.

From the home page, users must click on the camera icon to open the Clip It camera. During recording, users can pause and resume at any time and if they aren’t happy with the message, they can stop recording and delete the video.

Once they are happy with their video message, they can send it to contacts on their device using their phone number or email address, as well as friends on Facebook if their phone is connected to that account.

The app is available to download from the Apple iTunes and Google Play stores on Apple devices running iOS 7 and above and Android smartphones (Galaxy S III, S4, S4 Mini, HTC One, One Mini and Google Nexus 5). It is optimised for iPhones running iOS 6 and above and Android smartphones running Android 4.0.3 and above.

O2 said it is too early to announce any plans to monitise the app at this stage.

Telefonica UK digital director David Plumb said: “With O2 Clip It, we’re trialling a video messaging service with customers first to learn whether there is an appetite to develop the service long-term.