Expansys acquires 50pc share of SIM card distributor Sims4U


DSNS now owns half of the Birmingham-based company, with eXpansys CEO Anthony Catterson looking to extend its footprint of retail distribution points in the UK

Expansys-owned Data Select Network Solutions (DSNS) has acquired a 50 per cent stake in rival SIM distributor Sims4U.

Birmingham-based Sims4U distributes SIMs to 34,000 newsagents and 800 dealers in the UK, and has partnerships with O2, Vodafone and EE, as well as MVNO’s Virgin Mobile, Lebara Mobile, Lycamobile, and Talk Mobile. It has rolled out more than 500,000 SIMs to date.

Sims4U founder Ian Watson (pictured) and existing director Dean Sale have been joined on the board by Expansys CEO Anthony Catterson and CFO Christopher Ogle, as well as DSNS MD Stafford Wright.

Catterson said: “We’re looking to extend our footprint of retail distribution points in the UK because we believe the channel has an opportunity for consolidation. We want to work with Sims4U, mobile networks and retail partners to develop that channel.”

Watson added: “DSNS puts a lot of SIMs into the UK market. In order to grow Sims4U further, I felt it best that DSNS came on board.”

In the year to March 30, revenue at DSNS fell 16 per cent to £20.8 million while profits halved to £1.5 million. It had almost 12,000 customers, distributing SIMs for all major networks. DSNS is understood to have more than 40,000 exclusive points of distribution in the UK.