Apple iPhone 5s still the UK’s most popular smartphone


Premium Apple smartphone holds onto top spot for the third consecutive month, as manufacturer and Samsung occupy eight of the top ten positions

The Apple iPhone 5s 16GB in gold maintained its position as the UK’s most popular smartphone for December. It was the third consecutive month the device has held top spot.

This is according to the Mobile Tracker, which is based on live searches, pre-orders and sales. Statistics are derived from mobile phone deal comparison website Omio’s partners, which include This totals more than 10 million monthly page views, with the data a result of an aggregation of all clicks and sales from these partner sites.

Apple and Samsung occupied the top six spots and eight of the 10. The Samsung Galaxy S4 16GB was up one place to second, while the Galaxy S3 16GB, which appeared in the chart every month in 2013, rose five spots to third. It was also the cheapest smartphone in the chart last month with a free phone from £15 a month on contract, which uSwitch said could have been the cause on its spike.

The iPhone 4S 8GB in black was up three positions to fourth, the iPhone 5c 16GB in green was a re-entry at five having held the same position for October, but the Samsung Galaxy Note 3 fell two positions to sixth. The iPhone 5 16GB in white was a new entry at eight, while the Galaxy S4 Mini maintained tenth position. However, the iPhone 4 dropped out of the chart altogether.

The only other two manufacturers in the list were HTC and Sony Mobile. The HTC One in silver was a re-entry at seven having held ninth position for October, while the Sony Xperia Z1 maintained ninth position for last month. telecoms expert Ernest Doku said: “There was plenty of movement in the run up to Christmas, with the Samsung Galaxy S III being a surprise climber throughout December. It goes to show that a smartphone with robust specs can outsell newer gadgetry if the price is right.

“The surprise success for the last third has been the iPhone 5c. Touted as an inexpensive iPhone with a cheaper plastic body, it was widely slammed as being too expensive to earn budget status. However, the fact it has been a UK bestseller since it launched proves that if it bears the Apple logo, it really will sell.”