BlackBerry and Alicia Keys to part company at end of the month


Manufacturer and its global creative director to go their separate ways just a year after the singer and songwriter joined the firm

BlackBerry and its global creative director Alicia Keys will part company at the end of this month, just a year after singer and songwriter joined the company.

Keys’ appointment was announced on January 30, 2013 – the same day the manufacturer launched its delayed BlackBerry 10 operating system.

BlackBerry said she was charged with “working closely with app developers, content creators, retailers, carriers and the entertainment community to further enhance the BlackBerry 10 platform”.

Over the past 12 months, Keys contributed to a project to encourage fans to submit photographs that later appeared in music videos tied to her world tour.

The announcement comes after BlackBerry reported that it had made a loss of $4.4 billion in the three months to November 30, which it said was due to an inventory write down, restructuring, legal and financial advisory charges.

This followed the breakdown of its $4.7 billion sale to Fairfax Financial Holdings on November 4, which instead decided to invest $1 billion into the company.

At the time it was announced that Thorsten Heins would be stepping down as CEO after two years to be replaced by former Sybase CEO John Chen on an interim basis.

BlackBerry also confirmed several other senior executives would be leaving, including chief operating officer Kristian Tear, chief marketing officer Frank Boulben and chief financial officer Brian Bidulka.