EE to open 50 new stores and grow franchise base to 100


The operator is also closing 76 stores as part of its efforts to reduce duplication on the high street

EE is to open 50 new stores in 2014 as part of a retail strategy that will also see them close 76 this year.

Franchise store numbers will also grow from the current 22 to 100 by the end of the year. Thirty of the new stores will open as franchises, and they will all be EE branded.

EE said 350 new jobs will be created as a result of store openings. The 76 closures will see most staff transferred to other EE stores, with store managers given the opportunity to take head office roles or accept a redundancy package. The operator has begun discussions with store staff.

The move will see EE’s store numbers reduced from 600 to 574 (including 100 franchise stores). This is in comparison to O2, which has 466 stores (202 franchise) and Vodafone, which has 400 stores, none of which are franchise owned.

EE retail director Deirdre Burns said: “We have just announced that over two million customers enjoy superfast 4G – twice our target for 2013. Our retail team has played a key role in this success and we have no intention of standing still. The High Street is working for us, and we are committed to operating the best shops, in the right locations.

“We’ve already determined the new areas to develop and grow and now have plans for 50 new EE stores to open, including a number of franchise outlets, over the next 12 months creating hundreds of new jobs.”


  1. I was an employee of EE retail and was franchised, myself and a few over colleagues are all made to feel like we are crap, I know franchise are wanting to get rid off us because we get paid more than they pay their staff, I feel so thick even though I know my job inside out.

    If you are reading this and are about to be franchise I really do wish you luck as you are going to need.

  2. I know managers that are at risk they are worried about redeployment. Even though the company knew this was happening they still took on new managers. This business has no morals, I understand it’s a business and stores have to close that are next door to each other but these managers have worked hard and with no union there is no one to look after them.