Lycamobile named as a sponsor of National Television Awards


Ethnic MVNO sponsoring the red carpet at event taking place at The O2 tomorrow night 

Lycamobile has announced it will be a sponsor the red carpet at this year’s National Television Awards. The annual event, which is in its 19th year, takes place tomorrow night at The O2 in London.

The ethnic MVNO, which provides national and international calls to more than 30 million customers in 17 countries, said the awards are ideal for broadening its national profile.

It is the latest sponsorship deal Lycamobile has signed. It sponsored the ice rink at Hyde Park’s Winter Wonderland from November 22-January 5. Last August, it signed a two-year extension to its contract with West Ham United Football Club to continue as its offical mobile partner.

Lycamobile Group Chairman Subaskaran Allirajah said: “With nearly five million votes recorded last year, the awards are a prime platform to broaden the company’s national profile.”