EE launches ‘No Brainer’ campaign to promote value offers

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The first deal sees the Samsung Galaxy S4 reduced to £99.99 upfront on a £18.99 contract including 1000 minutes, unlimited texts and 500 megabytes of data

EE has launched a multi-million pound campaign to promote value offers on mobile and home broadband products.

The ‘No Brainer’ campaign was put together by Saatchi & Saatchi London and will run across press, billboards, digital and radio from today (January 28) and throughout 2014.

It features a yellow character (pictured), who is designed to match EE’s logo.

The first ‘No Brainer’ deal to be announced is (according to EE) the UK’s lowest 4G price on the Samsung Galaxy S4 – £99.99 upfront on a £18.99 contract including 1000 minutes, unlimited texts and 500 megabytes of data.

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