Mystery Shopper: Tunbridge Wells

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Mystery Shopper loves a bargain, so it is no surprise that he is after a new high-end smartphone in the sales. Can the high street retailers offer the kind of deal that will tempt him to part with his hard-earned cash?

6: Vodafone

Product range – 3/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 1/5
Sales ability – 0/5
Shop appearance – 3/5
Total – 9/30

5: EE

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 1/5
Total – 10/30

4: Phones 4U

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 2/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 19/30

3: O2

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 21/30

2: Three

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 2/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 24/30

1: Carphone Warehouse

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 29/30

Summary

The retailers were split over the devices and offers available in their January sales.

A bad day for the new girl at Vodafone was the low point of the trip, while EE’s abandoned shop didn’t fare much better.

Phones 4u took the accessories approach but failed to sell it well.

O2 came close to hitting the nail on the head with some great contract offers but the assistant’s lack of airtime knowledge let him down.

Three’s Sony-inspired deals looked much better than its battered demo handset, but it was Carphone Warehouse that offered the top deal.

Dave was able to offer a huge range of deals, but his pick – the popular Sony Xperia Z1 – was easily the best.

Full article in Mobile News issue 556 (January 27, 2014).

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