Motorola ‘evaluating’ distribution strategy as UK range doubles


Tech Data Mobile is the sole distributor of the Moto G and Moto X smartphones in the UK market

Motorola is evaluating its distribution strategy, which could see its exclusive deal with Tech Data Mobile come to an end.

Tech Data became the sole distributor for Motorola’s only UK handset, the Moto G, back in November – and is currently the only listed partner for its second UK device, Moto X, which is available from February 1.

However, Motorola VP and general manager Andrew Morley (pictured) told Mobile News that with more handsets now available, increasing distribution partnerships is something being considered.

Greater focus

Morley said: “Today Tech Data Mobile is our only distributor in the UK and works very well for us, but we are always evaluating our options.

“As we only had one product in the market prior to the Moto X (Moto G) we found that working with one distributor enables for greater focus and a greater partnership.

“We now have two devices, so obviously we are looking at what is the ideal distribution strategy.”

The Moto X, which originally launched in the US market last August, will be available from Carphone Warehouse, Phones 4u, and O2, costing around £380 SIM free (16GB version), or from free on contracts priced £25 and upwards.

Two colour variants – black and white – will be available with Phones 4u securing exclusivity on the white for the first three months.

Features of the Moto X include a dual-core 1.7GHz processor, Android 4.4 KitKat, 4.7-inch HD waterproof touchscreen made from Gorilla glass, 10-megapixel camera (two-megapixel front facing), 2GB of RAM and 16GB or 32GB of internal memory.

It also includes a number of features which, according to Morley, offer a “truly new user experience” for mobile phone users.

“There is a huge section of people that want a fully spec-ed smartphone but won’t pay £250. The Moto G is for them. The Moto X is slightly different as it does things which will truly make people think to themselves, ‘This is changing the way I think about and use my mobile phone’.”

Speech recognition

The features Morley is referring to include a new speech recognition offering, which responds to commands starting with “Ok Google Now”.

For example, provided the device has a data connection,saying, “Ok Google Now, where is the nearest Starbucks?” – as demonstrated at the launch event – will immediately launch the browser and show the location on Google Maps.

On command, it will show and tell you the way to get there, requiring no physical interaction.

It will also read out received media such as your emails and texts messages on command.

If you happen to misplace your phone, the device will shout “Here I am”, when you call out “OK Google Now, where are you?” even if on silent and with no signal.

More pictures

Users can also launch the camera by shaking the device, which Morley claims has lead to users taking more pictures than before on previous  handsets they have owned.