Gartner: Smartphones outsell feature phones for first time in 2013


Android remains dominant OS as smartphones sales approach billion dollar mark

Almost one billion smartphones were sold in 2013, as they outsold feature phones for the first time over a twelve month period.

Driven by strong growth in emerging markets there were 968m smartphones sold, an increase of 42.3 percent on 2012. That figure accounted for more than half of the 1.8bn mobile phones sold over the year, according to Gartner analysis.

Samsung sold almost double the amount of smartphones (299.8m) as its closest rival Apple (150.8m), with the two companies dominating the sector. Huawei (46.6m), LG (46.4m) and Lenovo (43.9m) rounded off the top five.

Gartner analyst, Anshul Gupta, warned that the high-end smartphone market was becoming saturated and that Samsung needed to bolster its offering further down the chain.

“Samsung will also need to build a clearer value proposition around its midrange smartphones, defining simpler user interfaces, pushing the right features as well as seizing the opportunity of bringing innovations to stand out beyond price in this growing segment,” he said.

As expected, Android remained the domainant OS (78.4 percent), Apple was way behind in second (15.6 percent) with Windows in third place (3.2 percent). Blackberry accounted for just 1.9 percent, down from five percent the year before.