Mystery Shopper: Brentwood

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Music loving Mystery Shopper has some wireless headphones that can connect to a mobile via near-field communication (NFC). Can the retailers tell him more about the technology and offer an appropriate handset?

6: Three

Product range – 4/5
Product knowledge – 0/5
Airtime knowledge – 0/5
Questioning ability – 0/5
Sales ability – 0/5
Shop appearance – 4/5
Total – 8/30

5: O2

Product range – 4/5
Product knowledge – 0/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 12/30

4: Carphone Warehouse

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 15/30

3: EE

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 18/30

2: Vodafone

Product range – 5/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 25/30

1: Phones 4u

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 30/30

Summary

Although NFC technology has been around for some time, some retailers are still living in the past.

Two of the high street retailers had no idea what I was asking for, while others stumbled through with limited knowledge.

With the exception of Three, there were still some good offers on the table, with many of the retailers relying on Sony’s well-connected Xperia range.

The addition of music perks from Vodafone and Phones 4u made their offers really stand out.

However, the effort put in by Cassie at Phones 4u was unmatched and she was the clear winner of this particular task.

Full article in Mobile News issue 557 (February 10, 2014).

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1 COMMENT

  1. Really? NFC headphones.

    Why don’t you see how many stores next week know about the Bang & Olufsen Serene.

    That ought to stump them!

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