EE sees 2013 turnover fall despite adding over 750,000 contract customers


The fourth quarter alone saw its 4G base grow by almost 70 per cent (816,000)

EE’s turnover fell 2.6 per cent last year despite the operator adding 756,000 contract customers.

The operator’s turnover for 2013 was £6,482 million, which represented a 2.6 per cent fall year-on- year, with fourth-quarter figures (October – December) seeing a 2 per cent fall compared with the same period in 2012.

Service revenue fell 3.7 per cent to £5,734 million, with most of the decline due to regulation cutting roaming and mobile termination rates, EE said.

It added 756,000 net contract customers in 2013, including 194,000 in Q4.

The fourth quarter saw its 4G base grow by almost 70 per cent (816,000) to total two million.

However it lost 543,000 prepay customers in the quarter, which it said is “in line” with the industry shift towards contracts.

Dara revenue (non-text) was up 10 per cent over Q4 and now makes up 44 per cent of ARPU (average revenue per user).