GSMA aims to add a billion more people to the mobile web by 2020

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The GSMA aims to increase access to the web via mobile to more than 4.4 billion in next six years

The GSMA today announced ambitious targets to connect an additional one billion people to the mobile internet by 2020.

The target was announced by GSMA chairman Jon Fredrik Baksaas this morning (February 24) during the opening keynote at the Mobile World Congress in Barcelona in front of more than 2,000 people.

If achieved, the number of people connecting to the web via mobile would reach more than 4.4 billion.

Baksaas revealed more than 400 million new mobile connections were made in 2014 bringing the number globally to around seven billion – which on paper represents one SIM for each person on the planet.

However, only 170 million of the 400 million adds in 2013 were for new unique users with the GSMA stating just half of the population currently have access to the mobile web at present.

GSMA Director general Anne Bouverot, who joined Baksaas on stage declared “most people” now have at least two SIMs (work/personal phone, tablet.

The GSMA said lowering costs on data and devices will play a key role in achieving this target – particularly in emerging markets.

Baksaas said: “We have a lot to do in this industry – but we have also done a lot. Right now we have close to seven billion connections, there are also seven billion people on the planet so you could say, the job is done. But it’s not that easy. Only half of that population has regular access to the mobile family (phones, broadband etc), the kind of connectivity you guys take for granted.

“There is a job to connect the remaining part of population of the planet, because the benefits of the mobile phone is going to reach everyone.

“last year this industry connected 400 million new connections but only roughly 170 million of those were unique users.

“Our ambitious goals are to connect everyone. From now until 2020, we should be able to reach another billion users. It’s very achievable. Affordability is key to get there.”

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