Three: 96pc of contract customers now come through direct channels


The operator said its distribution review, which saw it exit Carphone Warehouse in November, has seen it “seamlessly” transition to a more direct model

Three has said it is confident it can “live without” independent retailers Carphone Warehouse and Phones 4U, saying it acquires 96 per cent of contract customers through direct channels.

When the operator announced it was leaving Carphone Warehouse in November (see here) it said 90 per cent of all airtime connections are put through directly.

CEO David Dyson said its departure from CPW and earlier exit from Phones 4U meant it could offer a more consistent experience for customers across its retail, telephone and online sales channels.

He said: “We are managing to live without the big independents. And it also has cost structure benefits. We have successfully made the transition to working without Phones 4U and Carphone Warehouse. It has been seamless.”

The operator reiterated it has no immediate plans to further reduce its indirect distribution channel.