O2 becomes first UK mobile operator to hit 1m Facebook likes


Company celebrates the milestone by launching a competition to win Sony bundle made up of the Xperia Z1, Tablet Z, SmartWatch 2 and a QX10 optical lens

O2 has become the first UK mobile operator to receive more than one million likes on its own Facebook page.

At the time of writing, Vodafone was O’2 nearest rival with 714,321 likes. EE was third with 670,678, with 201,918 people liking Three UK’s Facebook page.

O2’s Facebook page, which was set up in April 2009, is staffed by its social media response team and now caters for more than 3,500 fans per month.

It said its Facebook page has been central to its digital strategy since its inception nearly five years ago, with campaigns and activity including personalised O2 Guru videos, the ability to top-up and numerous competitions.

To celebrate reaching the milestone, O2 is partnering with Sony to launch a new competition called ‘The Fetch Off’ to fit with the slogan of its advertising, ‘Be more dog’.

It sees 1,000 fans given a numbered tennis ball to be launched into a digital field for dogs to fetch. The first ten numbered balls to be brought back will win a Sony technology bundle, made up of its Xperia Z1 smartphone, Xperia Tablet Z, SmartWatch 2 and a QX10 optical lens.

Fans can enter by typing #bemoredog into the comments section of the post about the competition. Entries to be one of the 1,000 fans in with a chance of winning closes this Friday (February 7), with the winners being drawn the same day.

O2’s Twitter page is also the most popular among the UK mobile operators, with 219,000 followers. EE is second with 131,00 followers, third is Vodafone with 101,000 and fourth is Three with 82,800.

The company said its activity here has been driven by exclusive partnerships it has struck with Twitter. This includes a service called TweetServe, which allows customers to check account information straight from their social profiles.


O2 head of social media Kristian Lorenzon said: “Social media has been at the core of our digital business strategy since 2008 and is pivotal to how we engage our customers in a digital world. What started with one person now encompasses a team of over 25, creating a wide range of campaigns and activities to bring people closer to our brand.”