Mystery Shopper: Enfield

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With all the operators now offering 4G connectivity, Mystery Shopper has decided to take the plunge and go super-fast. Which of the high street retailers can tempt him with the best all-round deal?

6: Vodafone

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 12/30

5: EE

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 2/5
Total – 15/30

4: Phones 4u

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30

3: Carphone Warehouse

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 2/5
Total – 20/30

2: O2

Product range – 5/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 24/30

1: Three

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 27/30

Summary

Despite it’s limited rollout, Three came top of this 4G test.

It may prove to be a different story in other locations which are yet to receive Three’s super-fast service, but it is still hard to argue with the operator’s prices.

Meanwhile, the Vodafone store was a major disappointment and EE wasn’t much better.

Phones 4u and Carphone Warehouse fared better but still failed to sell the 4G service to me in the way that O2 and Three managed to.

Farshad at O2 made a good effort at tailoring his approach to me with some interesting device choices and great explanations.

Ultimately, it was Paul at Three who offered the best price and all-round sales pitch.

Full article in Mobile News issue 557 (February 24, 2014).

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