No wholesale changes at Brightstar 20:20


Brightstar founder and CEO Marcelo Claure insists there will be no significant changes to the UK team. Commits to keeping the business in Crewe. International expansion plans revealed. 

Brightstar CEO Marcelo Claure (pictured) says there will be no wholesale changes at 20:20 following its takeover completion last month and insisted the firm’s legacy will remain intact.

There have been a number of high profile departures from 20:20 in recent months, including chief executive James Browning, finance director Andy White, marketing and purchasing director Andrew Peat and sales director David Holdcroft as the deal neared its conclusion.

The exits have led to a number of questions being asked surrounding Brightstar’s plans for the business with reports seeping out from its Crewe HQ that staff were concerned for their jobs amid concerns of significant changes to personnel.


Claure, who was speaking for the first time to the UK press since the takeover was completed, confirmed a number of existing Brightstar staff from outside of Europe, such as Australia and the US, will be joining the business as part of the integration process, but insists no wholesale changes will happen and reiterated his commitment to keeping the head office and warehouses in Crewe.

He said: “We have to keep Crewe, that’s critical because that’s its history and legacy. There are no plans to change things. We are very happy to be back in the European market. We love the 20:20 culture and is something we want to embrace.”

New markets

Claure also revealed plans to increase Brightstar’s reach to close to 60 markets.

Claure said the firm has earmarked Germany and Italy as new European market opportunities, trading as Brightstar 20:20.

Eastern Europe and the Benelux regions are also areas Claure wants to increase business opportunities in, whilst, outside of Europe, plans to enter the Indian market are currently being discussed.

Brightstar currently operates in 55 markets, up from 38 following the completion of the 20:20 Group last month.

“We are continuously looking to expand,” said Claure. “We are in 55 different markets now, which is a fair amount. With the 20:20 deal now complete, we have to fully integrate ourselves. We have some possible markets in the pipeline, we are looking at potential entry to India. Once you have a system its easier to roll out into other markets.”