HTC has the Desire for the mid-end smartphone race


Desire 816 and 610 smartphones to broaden struggling firm’s market share 

HTC has updated its mid-range portfolio, launching the Desire 816 and 610 devices on the first day of Mobile World Congress (MWC).

The HTC Desire 816 has a 5.5 inch 720p display, 1.5GB of RAM, 8GB of storage, a 13MP rear camera, a 5MP frontfacing camera and a 2600 mAh battery.

It is powered by Qualcomm’s 1.6 GHz Snapdragon 400 processor and is available in a range of colours including black, white, red and green.

The launch comes as no surprise as HTC’s UK vice president Peter Frølund told Mobile News last month that the mid-range market was of “interest” to them.

The Desire marks the opening salvo in its bid to increase its UK market share to above 10 per cent by the end of 2014. A new flagship model will be unveiled on March 25. The Desire 610 has a 4.7 inch display and an 8MP rear camera.

The firm also used MWC to promote its “HTC Power to Give” initiative it says will create a supercomputer by “harnessing the collective processing power of Android smartphones.”

Users can download the ‘HTC Power to Give’ app and opt-in to divert a proportion of the phone’s processing power to humanitarian research.

The HTC One was named the Best Smartphone of 2013 at the Global Mobile Awards which took place at Mobile World Congress.

The Nokia Lumia 520 took home the prize for Best Low- Cost Smartphone, and the soon-to-be Microsoft-owned manufacturer also won the Best Entry Level or Featurephone prize for the Nokia 105.

LG was recognised as the Most Innovative Device Manufacturer of the Year at the GSMA’s awards’ ceremony hosted by actor James Corden. Apple’s iPad Air was named as Best Mobile Tablet. CityMapper, the public transport navigator for London, New York, Paris and Berlin, was named Best Overall Mobile App in a fiercely contested category.

Award winner

Other notable winners included Best Mobile Health Product or Service awarded to the Energize the Chain for Econet Wireless Vaccine Project in Zimbabwe.

Best NFC/Mobile Money Transfer Product or Service went to Telenor Pakistan & Tameer Micro Finance Bank, for Easypaisa’s money transfer service.