Update: HTC partners with Brightstar 20:20. Tech Data Mobile axed?


The deal will see Brightstar 20:20 distribute the HTC One and HTC Desire series to its base of 30,000 resellers, but question marks remain over Tech Data Mobile relationship

HTC has appointed Brightstar 20:20 to distribute its devices and accessories in the UK, but questions marks over Tech Data Mobile have surfaced.

Brightstar 20:20 confirmed last week it will now distribute the HTC One and HTC Desire series as well as a “complete” range of related accessories to its base of 30,000 resellers, e-commerce operators and retail partners.

HTC UK General Manager Peter Frølund said: “2014 is a key year for HTC and after discussions with key re-sellers, Brightstar 20:20 was the standout candidate to be our new distribution partner in the UK. We’ve been impressed with their professional and pro-active approach.”

Brightstar 20:20 MD Jim Michel said the deal is part of a “long-term” partnership with the manufacturer.

The decision follows an HTC an review into its distribution channel which begun late last year. HTC is also seeking to strengthen partnerships with operators (see here) in a bid to reverse its falling revenues. A partnership between HTC and Exertis Micro P was also close to being agreed last year before collapsing late on.

Tech Data Mobile

However, according to sources in the channel, HTC has decided to end its partnership with Brightstar 20:20 rival Tech Data Mobile, who has been a distributor of HTC devices for a number of years.

Sources close to the situation claim Tech Data Mobile were informed of HTC’s decision on Thursday (March 13), although Tech Data Mobile are seeking to resolve the situation.

Mobile News contacted Tech Data Mobile VP for Europe Stephen Nolan, who insisted its relationship with HTC remains in tact.

If confirmed, HTC’s distribution partners will include Brightstar 2020 and Ingram Micro Mobility.