EE readies new B2B dealer review


No hint from operator on whether further cuts are expected just seven months after ditching two thirds of its indirect B2B partners

EE says it is planning to conduct a new B2B dealer channel review – just seven months after axing two thirds (1,500) of its indirect B2B partners.

The news was confirmed by EE director of indirect sales Noel Hamill,who is currently reviewing EE’s indirect consumer channel partnerships which includes Carphone Warehouse and Phone 4u, Chitter Chatter, Fonehouse, Go Mobile and Get Connected.

Hamill told Mobile News once the consumer review is concluded,which is expected next month, he intended to look at B2B partnerships, although he refused to speculate on potential cuts or changes.

Hamill said: “Right now the consumer market is the one I am focusing on, but once I have the opportunity to do so I plan on reviewing our indirect B2B partnerships.

“B2B is very important and we are looking at how we can win more business.”

EE claimed last month its momentum in B2B had seen it overtake O2 during 2013 as the UK’s second-largest B2B provider – behind Vodafone, something O2 has dismissed as “untrue”.