Vodafone celebrates 30th anniversary

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A press release from 1984 said the service was likely to be popular with “business executives, sales representatives, journalists, doctors and veterinary surgeons”

Vodafone celebrated the 30th anniversary of its brand on Friday (March 22).

The company, which now claims it is the UK’s “most valuable brand” revealed that the suggestion to spell ‘phone’ as ‘fone’ was originally rejected by then CEO Sir Gerry Whent.

Whent later accepted the proposal – made by advertising agency Saatchi & Saatchi – and said it was a “masterstroke”.

The press release announcing the Vodafone brand in 1984 said the service was initially “likely to find wide use among people constantly on the move such as business executives, sales representatives, journalists, doctors and veterinary surgeons.”

The operator currently has 19 million customers.

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