The phone features a larger screen, larger battery and faster processor than its predecessor, the HTC One
HTC unveiled its new flagship smartphone the HTC One M8 today (March 25).
The device, which costs £529.95 SIM free, has a larger screen than the original HTC One, at five inches compared to 4.7 inches. Other changes include a five-megapixel front-facing camera compared to the original’s 2.1 megapixels.
The rear camera still has four ultrapixels, although the One M8 adds a ‘depth sensor’ which allows users to take 3D pictures and ‘post-edit’ shots (including re-focusing on a different object). The phone also features ‘duo flash’ (orange and green flash) which means more natural-looking photos, the manufacturer said.
Both the processor and battery have been improved – with the HTC One M8 featuring a Qualcomm Snapdragon 2.3GHz processor compared to the original’s 1.7GHz. The new device has a 2600mAh battery compared to the HTC One’s 2300mAh.
The HTC One M8 is also the first phone from the manufacturer to feature ‘motion launch’, which allows users to activate the home screen by double tapping it.
HTC said it will run the latest version of Android and its user interface ‘Sense 6’. Changes to the UI include allowing users of news aggregation software BlinkFeed to further customise the search for relevant information.
The HTC One M8 will come in three colours: grey, silver and ‘amber gold’.
The device will go on sale “soon” with EE, Vodafone, Three and O2 as well as Carphone Warehouse and Phones 4U.
HTC One M8 on the right, HTC One on the left.
As well as increasing the screen size, HTC has altered the design of the One M8 to bring the aluminium backing round the sides of the phone to meet the screen.
The aluminium has a brushed effect which HTC said makes it easy to distinguish from the original HTC One.
HTC One now ‘mid-range’
The HTC One M8 will be ranged alongside the company’s existing flagship device, the HTC One.
As a result the HTC One will now fall in price and into the ‘mid-range’ category. It will be similar in price to HTC’s Desire 816, which the company said is its ‘mid-range’ flagship.
Speaking to Mobile News UK, Nordic and partner markets vice president Peter Frolund said that although the HTC One and HTC One M8 are very similar, they can “co-exist” without customers immediately choosing the cheaper handset over the latest release.
“Whether there is enough difference between the old and new HTC One depends on who you are – the more budget-conscious customer will go for the HTC One.
“The HTC One is in no way outdated. The two devices have a lot in common but we still believe they can co-exist in the marketplace,” he said.
Lowering the price of the original HTC One will help the company win market share in the mid-tier segment. Last month it told Mobile News it wants to increase its market share in the UK to at least 10 per cent (currently 5.8 per cent) (see here).