BlackBerry to produce new line of BB7-run Bold smartphones

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Manufacturer says decision has been driven by increased customer demand for the old platform

BlackBerry has revealed it will begin manufacturing a new line of BlackBerry Bold devices running the BB7 operating system.

The announcement came from BlackBerry executive chairman and CEO John Chen in a conference call with analysts to discuss the firm’s Q4 and fiscal 2014 financial results today.

Since January 2013, BlackBerry has continued to focus on manufacturing and releasing BlackBerry 10 smartphones such as the Z10, Q10, Q5 and Z30.

However, Chen said it is introducing a new line of BlackBerry Bold devices running BB7 because of increased customer demand.

This portfolio made its debut in 2008 with the Bold 9000, with handsets in the range traditionally featuring full QWERTY keyboards.

“From talking to our customers over the past few months, we have found that a lot of them still love devices running BBOS, particularly BB7, and many have been asking for them,” said Chen.

“We are starting a new production line of the Bold. We will continue to make these devices available and support the operating system as long as there is customer demand.”

 

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