Doro launches TV ad campaign to promote Liberto 810


The adverts, voiced by Downtown Abbey star Hugh Bonneville, will run over several channels until April 20

Doro has launched an advertising campaign today (April 1) to boost sales of its Liberto 810 smartphone.

It will run through daytime slots on Channel 4, Channel 5, ITV, ITV3 , 5US, Yesterday and Alibi until April 20.

For the first time in a Doro TV campaign the advert will also appear during select evening slots on ITV1 and Channel 5.

Downtown Abbey star Hugh Bonneville will voice the advert which aims to show the Doro Liberto 810 as a smartphone which is “perfect for beginners”.

The slogan “the ultimate easy-to-use smartphone” will appear in the TV adverts, which are supported by online banners.

The Doro Liberto 810 is available from EE brands Orange and T-Mobile, O2, Phones 4U, Carphone Warehouse and Argos.