Manufacturer won’t be renewing the operator’s license to sell its products in the country
BlackBerry has announced that it will not renew the T-Mobile US license to sell its products when it expires on April 25.
It follows a fallout between the pair in February when BlackBerry criticised the operator for sending out a promotional email that encouraged BlackBerry users to switch to the Apple iPhone 5s.
This followed a decision by T-Mobile US last September to no longer stock BlackBerry devices in its North American stores due to a lack of sales.
BlackBerry said customers on the T-Mobile network should not see any difference in their service or support and that it will work closely with the operator to provide the best possible customer service to those remaining on the network or to any customer buying devices from its existing inventory.
It added it is also working closely with other carrier partners to provide customers with alternatives should they wish switch to another operator and remain with a BlackBerry device in the long-term.
BlackBerry executive chairman and CEO John Chen said: “BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned.
“We are deeply grateful to our loyal BlackBerry customers and will do everything in our power to provide continued support with your existing carrier or ensure a smooth transition to our other carrier partners.”