uSwitch.com Mobile Tracker top 10 likely to change this month following a number of high-profile launches
The Apple iPhone 5s maintained its position at the UK’s most popular handset for the sixth successive month.
This is according to the uSwitch.com Mobile Tracker for March, which is based on live searches, pre-orders and sales. Statistics are derived from mobile phone deal comparison website Omio’s partners, which include uSwitch.com. This totals more than 10 million monthly page views, with the data a result of an aggregation of all clicks and sales from these partner sites.
Apple also occupies three of the top five positions with the iPhone 5c and iPhone 4S maintaining their respective second and fourth spots.
However, Samsung was still the most popular manufacturer in the most popular manufacturer in the top 10, taking four of the positions.
The Galaxy S4 is a non-mover at three, while the Galaxy Note 3 and Galaxy S3 swap positions, occupying the fifth and six spots respectively. The Galaxy S4 Mini was up on place to ninth.
The HTC One held onto seventh position while the Sony Xperia Z1 Compact, which returned to the chart in February, maintained eight spot. Its larger variant, the Xperia Z1, fell one place to tenth.
However, uSwitch.com warned the chart is likely to change dramatically this month due to high-profile releases from Nokia, HTC, Samsung and Sony Mobile.
The HTC One M8 (pictured right) went on sale in the UK towards the end of last month, while Nokia has just launched the Lumia 1320 phablet. A Lumia device has not featured in the top 10 since August 2013, where the Lumia 520 held 10th place.
The Samsung Galaxy S4 goes on sale in the UK from April 11, while Sony is also set to release the Xperia Z2 later this month.
uSwitch.com analyst Ernest Dokua said: “The HTC One M8 stands to lure those swayed by a premium device without the costly outlay, Sony are betting big on legacy love for the brand with a feature-packed flagship in the Xperia Z2, whilst Samsung’s Galaxy S5 looks set to shake up the market with a bevy of health-related features and a redesigned user interface.
“At the moment, the S5 seems to shape up as the biggest threat to the iPhone 5S’s supremacy – we’re already seeing the Galaxy sequel make a dent in the April chart – but time will tell if other entrants are just as disruptive to the smartphone status quo.”