Mobile Fun launches mobile site after online traffic surge

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Online accessories retailer builds easy-to-use mobile website after visits rise from 4.6 million to 6.5 million in the past year-and-a-half 

Mobile Fun has launched a mobile-optimised website in response to a 40 per cent surge in online traffic over the past 18 months.

The accessories retailer revealed that from October 2012 to April 2014, mobile traffic generated 6.5 million visits – up from 4.6 million in the previous 18 month period.

The new mobile home page (www.mobilefun.co.uk) features a large search bar at the top with a list of manufacturers for visitors to click on to search for accessories for their chosen device. They can also search for accessories for the three most searched devices on the website.

There are a list of options which include enabling visitors to rate the website from 1-10 (very unsatisfied/very satisfied) and provide feedback, track an order and contact customer services. It also includes an option to switch to the full desktop website.

The company is aiming to launch additional mobile sites for its global customers within the next six months, providing local language content across its 30 international websites.

Mobile Fun managing director Mohammed Hussain said: “Mobile traffic has been growing steadily over the last 18 months. With close to 30 per cent of traffic generated on smartphones, we see our new optimised mobile site as a way to increase conversions.

“We predict mobile and tablet sales will match online sales within the next two years, so the launch of an integrated mobile platform will enhance the customers experience and drive further growth.”

The new mobile site has been developed internally by Mobile Fun, with head of the company’s UK business Alex Ashman and a team of developers spending three month building it.

“To ensure a successful launch, the team has taped into analytics to monitor conversion rate changes, carried out user testing and gathered customer feedback across the site,” said Ashman.

“We have tailored the mobile user experience to make browsing and buying simple and intuitive – and customer feedback reflects this improvement. It’s as easy to process a purchase on a smartphone or tablet as it is on a desktop.”

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