Gusto lands Three accessory supply deal for Juice chargers


Product to be available in operator’s 345 stores and online, with portfolio now stocked in more than 3,000 outlets across the UK

Gusto Telecom Solutions has signed a deal with operator Three to sell its Juice phone chargers in its 345 stores and online.

It means the product (pictured)  is now on sale across more than 3,000 stores in the UK, with Gusto Telecoms Solutions having already signed deals with DSGi (298 Currys and PC World outlets), John Lewis, Carphone Warehouse, O2, Staples, Sainsbury’s and Fonehouse.

There are seven Juice chargers in the range, compatible across all major manufacturers. Each charger is packaged in a drinks carton with the tagline “Juice for your mobile”.

Mains chargers cost £9.99, car chargers £12.99 and the Lightning (iPhone) charger costs £19.99.

The deal comes as Gusto celebrates one million sales of its Juice chargers since they went on sale in December 2012, and is aiming to double that figure by the autumn.

Unique packaging
Gusto Telecom Solutions  managing director Jolyon Bennett said: “Juice has been a breath of fresh air in the power category of mobile accessories over the past twelve months. Retailers continue to be attracted to the Juice charger’s unique packaging and clever marketing.”

A Three spokeswoman added: “Juice’s packaging design stands out and its products will offer our customers more choice.”