Windows loses market share in first three months of 2014

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Windows Phone loses ground between January and March as iOS records solid growth

Windows Phone saw its UK market share plummet by almost a fifth the in first three months of 2014, according to the latest OS figures released by Kantar Worldpanel ComTech.

The Windows OS held 9.1 per cent of the smartphone market in the UK, compared with 11.3 per cent at the end of last year. Competition from the Moto G, the best selling UK handset over Christmas and other low-end Android devices, have shredded the gains it made in the second half of last year.

Apple was the big winner growing its share to 32.1 per cent of the total smartphone market, up from 29.9 per cent in December. Android’s slice of the UK smartphone market increased from 54.9 per cent to 56.2 per cent over the reporting period. BlackBerry, as expected, made further losses, now holding just 2.3 per cent share (3.2 per cent in Dec 2013).

The combined totals for Europe’s big five markets (France, Italy, Spain, Germany and Great Britain) saw Windows Phone lose more than a fifth of its share– it now holds just 8.1 percent of the European smartphone market, down from 10.3 per cent at the end of 2013.

Android grew its market share by 2.1 per cent in the first three months of 2014, while Apple grabbed almost one per cent to nudge it towards almost a fifth of the European market (19.2 per cent).

“Apple regained ground in the first quarter of 2014, primarily due to the strong performance of the iPhone 5S, growing its sales share in Europe, Japan and Australia,” said Kantar Worldpanel ComTech strategic insight director Dominic Sunnebo.

“By contrast, Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG and Samsung Android smartphones.”

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