WiFi becoming the key data source for mobile

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UC provider says that huge amounts of smartphone data now being sent over WiFi instead of operators’ networks

Unified communications specialists Gamma claims that smartphones are “breaking free” from traditional mobile operators with more and more data being sent over WiFi.

The comments came from chief executive officer Bob Falconer (pictured), at the firm’s Universities Roadshow, which took place in Edinburgh, Keele, Manchester and London.

The one-day events invited resellers and prospects to hear more about the latest trends in the market and Gamma’s products.

“Our chief executive officer talked about four of the big trends out in the market,” head of marketing Justin Coombes told Mobile News. “On the mobile side, smartphones are breaking free from the mobile operators and a lot of the traffic that is carried over them is now over WiFi. That’s presenting lots of opportunities for the channel in terms of apps.”

He also says that the mass rollout of fibre optic broadband across the UK as part of the Broadband Delivery UK scheme is presenting huge opportunities for the unified communications sector.

“The rollout of fibre in the UK means that faster speeds of connectivity are available to more people and that’s having an impact on the types of services that can be offered. For us, that’s VoIP services – internet and broadband. The price coming down and the speed going up is making it more available to everyone, particularly businesses.

“Things like hosted services are taking off considerably. We offer ethernet and broadband services and are tied into OpenReach to a certain extent, so we’re running off the back of BT’s investment in fibre.”

Delegates also heard from some of Gamma’s resellers who have been driven to change their business models by technological advancements. Coombes added: “A lot of them have been traditional PBX resellers and they’ve had very commission-based sales teams with big one off commissions.

“They’re now moving towards a model of monthly subscriptions and having the sales teams accept that and get payments in this manner.”

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