Windows gains emerging market share as Android continues to dominate


Windows ‘only third viable ecosystem’ according to analysts

Windows Phone’s market share in ‘high growth developing markets’ jumped by almost a fifth in Q1 2014 to three per cent of the total, but Android continued to dominate with 44 per cent of the total volume.

Apple’s iOS share fell by a point to 10 per cent while Blackberry’s fell even further – according to ABI it has less than one per cent market share, or 1.3 million handsets out of a total market of some 427 million.

“Microsoft Windows Phone is currently the only viable third ecosystem. BlackBerry has faded on all fronts (BlackBerry 10 and OS) and while Firefox remains a potential low-cost challenger, it has yet to make any significant impact,” ABI Research senior practice director, mobile devices, Nick Spencer said.

Basic phones also lost traction with their share down from 35 per cent to 30 per cent from the last three months last year.

“Interestingly, basic mobile phones lost 5% market share and Android picked up almost all of these users, suggesting Android is set to gain almost all of the billions of mobile subscribers still upgrading to smartphones. Certainly, Android looks set to completely dominate the high growth developing markets and increase its market share still further,”