Samsung’s head of mobile design steps down

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Criticism of Galaxy S5 sees lead designer Chang Dong-hoon replaced by Lee Min-hyouk

Samsung’s head of mobile design has left this position, after a mixed reception to the latest Galaxy S5 handset.

Chang Dong-hoon will be replaced by Lee Min-hyouk, Samsung’s youngest senior executive who is credited with a major role in the design of the original Galaxy handset.

According to Reuters, Chang offered to resign last week but he will retain a role in the company’s overall design strategy.

“The realignment will enable Chang to focus more on his role as head of the Design Strategy Team, the company’s corporate design centre which is responsible for long-term design strategy across all of Samsung’s businesses, including Mobile Communications,” a statement from the company said.

Lee joined Samsung from Renault where he designed cars and will be charged with the design of the next Galaxy handset. The S5 has received criticism for looking cheap in comparison to rivals such as the HTC One (M8) which features metallic casing, as opposed to the Galaxy’s plastic covering.

Samsung revealed last week that its profits had fallen as competition at the higher end of the smartphone market continues to intensify.

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