Motorola launches latest cut-price smartphone


Upgraded 4G version of Moto G also launched at events around the world

Motorola launched the Moto E, its latest entry-level smartphone, at a press event in London earlier today (13 May).

The handset manufacturer, which is in the process of being acquired by Chinese company Lenovo from parent company Google, also used the event to launch a 4G version of the Moto G, priced at £149.

The Moto E slots in at the bottom rung of the smartphone range and is priced at just £89. It has a 4.3 inch display and runs on the the latest Android 4.2.2 KitKat OS. Other features include a 5MP front-facing camera, a 1980 mAh battery and a Qualcomm Snapdragon 200 processor with 1.4GHz dual-core CPUs.

The Moto E will be available in more than 40 countries through more than 80 network operators over the next few weeks.

Senior vice president of software and engineering Steve Horowitz told reporters that the Moto G, which was the top selling smartphone in the UK over Christmas, and the Moto X had given the firm a good foothold in the handset market.

“Motorola now has 17% of the smartphone market and our affordable handsets are the top sellers in emerging regions such as Brazil,” he said.

Meanwhile, Cathay Bi – director of product marketing at the firm claimed that the new Moto E performs “better than higher-priced handsets” such as the previous iteration of the Samsung Galaxy flagship smartphone, the S4.