Samsung to rebrand Heathrow Terminal 5 to push Galaxy S5

Written by: Paul Withers
Samsung to rebrand Heathrow Terminal 5 to push Galaxy S5

¬†Manufacturer taking over all aspects of the terminal for two weeks, featuring the rebrand ‘Terminal Samsung Galaxy S5′

Samsung is to rebrand Heathrow Terminal for two weeks to raise awareness of its flagship Galaxy S5 smartphone.

The campaign, in conjunction with JCDecaux Airport, begins on Monday. It includes a takeover of all signage throughout the ‘Terminal Samsung Galaxy S5′ terminal – at the entrance and drop-off locations, in the lounges, at security and at all the gates.

All 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5 and images of the smartphone.

The Terminal 5 website home page will also be rebranded as this. In addition, signage in the airport lounges will drive passengers to the Dixons Travel stores where they can get their hands on the phone.

Samsung Electronics UK and Ireland vice president of corporate marketing Russell Taylor said: “We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux was a one-off opportunity to push the boundaries like no other brand has been allowed to do before.”

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Corrected. Thank you...
HTC are Taiwanese, not Chinese......
this company is the worst company ever. they have refused to terminate a contract saying there is a no returns policy. orange have advised me otherwise. the level of customer service this com...
Are there any updates on this effort? Has Ofcom made any decisions about policies to help manage numbers to ensure they don't run out?...
I now find that GiffGaff's 3g service isn't throttled but strangled to death. I find myself unable to download email, update social media or browse a website even if the phone indicates it is con...
my phone contract expires in august and wonder if i can put my trust chitter-chatter if they can treat their franchisee in this way...
EE may have done well insome of these technical areas, but it is a great shame their Customer Care has not had the same investment. I have had an 8 month, unresolved saga with them and have enco...
Is that the bloke from 5ive? Yawn. I'd pay 50p to get Slam Dunk Da Funk as a ringtone. Burned....
Vodafone have been charging PAYT customers for years to access Customer Services, whats new?...
Really?...

Social Media Feed