Manufacturer taking over all aspects of the terminal for two weeks, featuring the rebrand ‘Terminal Samsung Galaxy S5’
Samsung is to rebrand Heathrow Terminal for two weeks to raise awareness of its flagship Galaxy S5 smartphone.
The campaign, in conjunction with JCDecaux Airport, begins on Monday. It includes a takeover of all signage throughout the ‘Terminal Samsung Galaxy S5’ terminal – at the entrance and drop-off locations, in the lounges, at security and at all the gates.
All 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5 and images of the smartphone.
The Terminal 5 website home page will also be rebranded as this. In addition, signage in the airport lounges will drive passengers to the Dixons Travel stores where they can get their hands on the phone.
Samsung Electronics UK and Ireland vice president of corporate marketing Russell Taylor said: “We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux was a one-off opportunity to push the boundaries like no other brand has been allowed to do before.”