Phone will be available from a number of retailers expected to include Amazon
Cat phones have announced that the latest flagship version of its ‘rugged’ smartphones will be available from July.
The B15Q is a four-inch device – created by exclusive Cat smartphone licence holder Bullitt Mobile – runs on Android (4.4) KitKat, the latest version of the OS.
It is targeted at manual workers and adventure sports enthusiasts who require a phone that can withstand more than the average scrape. The manufacturer claims that it is able to withstand a fall of 1.8m onto concrete, can be submerged in water up to a depth of one metre for 30 minutes and will withstand temperatures of between -25°C and 55°C, whilst remaining fully operational.
The phone comes with a quad-core processor, a 5MP camera, weights 170g and a noise cancelling microphone. It is priced at £299 SIM-free and will be available through a number of retailers, expected to include existing partners Amazon and MobiCity.
“This is the first rugged handset available globally to support Android’s KitKat so users no longer need to choose between smartphone durability and the latest Android features,” said Cat phones COO Olivier Schulte. “The B15Q is a key milestone to Cat phones becoming the number one global rugged device vendor by 2015.”
Bullitt Mobile has been ramping up awareness of the Cat range this year with a six-figure ad campaign on Sky television that promoted the B15, an earlier edition of its flagship range.