EE distances itself from reports it will pull out of Carphone

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Reports over the weekend said operator could end its relationship with retailer as part of indirect consumer partner review

EE has rejected newspaper reports it could pull out of Carphone Warehouse as the review of the indirect partners it sells through comes close to completion.

According to The Telegraph, the mobile operator will conclude its review “within weeks”, with a complete withdrawal from Carphone a potential outcome.

Citing various sources, it added that EE has not made a final decision to end its relationship with the retailer, but would be the result of two of the three possible scenarios under advanced discussion.

The speculation came after Orange deputy chief executive Gervais Pellissier last week urged EE to “get rid” of third party resellers and sell direct to consumers.

However, EE refused to be drawn on the reports, reiterating its ongoing indirect partner review will result in it having fewer deeper relationships with retailers.

“We announced a review of our distribution strategy a few months ago and this process is ongoing, with discussions continuing with all relevant parties, including Carphone Warehouse, who are a long-standing and important partner,” it said.

If EE were to pull out of Carphone Warehouse, it would follow a route Three took last year to sell direct to its customers after it ended its relationships with both Carphone and Phones 4u.

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