O2 allowing Google Play buys through direct billing

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Android store joins Windows Phone in using O2’s direct billing solution

O2 customers can now make up to £30 worth of Google Play purchases via their mobile bill every month.

The operator’s Charge to Mobile service allows customers to purchase apps, films, music, magazines and e-books from the store and have it charged to their monthly bill or take out of their prepay credit.

O2 claims that an existing agreement to use the service with Windows Phone has led to a four fold increase in the amount of apps and services purchased via users. Direct billing means that consumers no longer need to enter card details, pin numbers or enter lengthy registration details. It also acts as an addititional age verification measure.

“The integration of Charge to Mobile into Google Play – the largest app store in the world – will be an integral step forward in making Charge to Mobile a customer favourite for mobile payment methods in the UK,” said Telefonica Digital UK director David Plumb.

The service is already used by more than 100 merchants in the UK and has been responsible for 10 million transactions on the O2 network, via the likes of Sony, Spoitify and Microsoft.

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