BlackBerry expands apps choice by teaming with Amazon Appstore

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More than 240,000 Android apps from the Amazon Appstore to be available to customers when the BlackBerry 10.3 OS launches this autumn

BlackBerry has announced that the Amazon Appstore will be available with the launch of the BlackBerry 10.3 operating this season this autumn.

There are more than 240,000 Android applications in the Amazon Appstore, such as Groupon, Netflix and Candy Crush Saga. BlackBerry World currently offers around 220,000 apps to its users, meaning they will now gain access to twice the number that were previously available.

BlackBerry and Amazon will work with the manufacturer’s application developer community to help them migrate their apps to the Amazon Appstore in preparation for the 10.3 launch, where it said will enable them to benefit from the store’s “powerful promotional tools and enable maximum discoverability and profitability”.

This will include Appstore Developer Select for enhanced merchandising, the Developer Promotions console, which enables real-time pricing adjustments and the Free App of the Day programme.

The manufacturer will also unveil a new enterprise application partner programme to corporate developers and systems integrators, which it said is designed to expand the number of enterprise applications that leverage BlackBerry 10 to deliver “business-class functionality and enhance users’ productivity, communication and collaboration”.

BlackBerry executive chairman and CEO John Chen (pictured) said: “Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises. We’ve listened to our customers and have taken this important step to deliver on their needs, while executing on our strategy.”

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